Our Black Friday Holiday Tradition

November 21st, 2018
Location  •   Foxwoods Resort & Casino

the best place to go black friday shopping in Connecticut the coastal confidence

Holiday traditions and traditions, in general, are important not only for families but also for businesses, friend groups, brands, and communities. Now while traditions are a great way to reconnect and come together, the reason I love traditions is that they are such a unique experience for each of us to partake in. From a business perspective, I always see traditions or the making of new traditions as a branding moment. Where year after year, your little family, crew, or friends get together and embrace an experience; but the fun part is it’s an experience you get to create and uphold. For instance, my dad’s family always meets on Christmas Eve for an epic Yankee swap, and Matt’s family always hosts an ugly Christmas sweater party or three; but my favorite tradition is the one that Matt, my cousins and siblings and I created back in 2012, a magical night of Black Friday shopping. 

Way back in 2012, all ten of us piled up in three cars and caravanned through the night from one shopping destination to another. We would bundle up in layers and hit as many stores as possible before morning struck, and as soon as the sun rose we would pack up and head to the closest restaurant serving breakfast; specifically pancakes

Foxwoods Shop Dine Wine promotion details the coastal confidence aubrey yandow
the best place to go black friday shopping in Connecticut the coastal confidence

It’s a tradition I look forward to year after year because first of all I’m a night owl so shopping at 1 AM is ideal and second of all, it’s JUST FUN! I’m usually able to get all of my holiday shopping done in one night while getting into the holiday spirit and guzzling down obscene amounts of hot cocoa. Now in 2015, our tradition evolved a tad bit with the opening of The Tanger Outlets at Foxwoods

Now we could not only enjoy Black Friday shopping inside, but we could also enjoy the other amenities, restaurants, and best of all, Foxwood’s Shop Dine Win promotion. In fact, did you know that you should ALWAYS be shopping with rewards in mind? Whether you’re shopping with a designated store card or credit cards with points or cash back; you should always be shopping at the locations that give the most back to their consumers! So that is why I’m heading to Foxwoods this Black Friday and participating in their Shop Dine Win promotion

If you don’t know what I’m talking about by now, with Foxwood’s SHOP, DINE, & WIN promotion, when you SHOP the Tanger Outlets at Foxwoods for every $100 you spend, you earn $10 to DINE at Guy Fieri’s Foxwoods Kitchen Bar and have the opportunity to entered to WIN your share of $10,000 in gift cards! Obviously, I’m a sucker for a good reward program, and because my brother’s favorite restaurant is Guy Fieri’s, I knock out my holiday shopping at Foxwoods and take him out for dinner.  

one warm coat coat drive charity the coastal confidence
the best place to go black friday shopping in Connecticut the coastal confidence
Foxwoods Shop Dine Wine promotion details the coastal confidence aubrey yandow

Now this year was extra special because Foxwood’s invited me to participate in a charity shopping spree for a charity of my choice, to help launch their SHOP, DINE, & WIN promotion this year. I decided to shop for the One Warm Coat charity and guess what, WE WON! I still can’t believe it but we got to donate $5,000 to One Warm Coat to help ensure everyone in Connecticut has a coat this winter. The pictures above are for the competition and I was excited to see brand’s like Gymboree, Nike, Columbia, and Lucky Brand all participating. So if you’re headed to the outlets this season also remember to keep in mind charities and other communities looking for aid this holiday season.

Okay, and in honor of Black Friday, Matt and I filmed a little video for you all where we had to use Black Friday deals to buy each other holiday gifts. & since it’s the season of giving we are going to be giving away $100 to J.Crew! Scroll down below for additional details, our Black Friday picks and MORE! 







+Thank you, Foxwoods Resort & Casino for collaborating with and sponsoring this post! As always all opinions are my own.


48 thoughts on “Our Black Friday Holiday Tradition

  1. Saiphin Bickham

    I’m thankful for everyday and all the opportunities and open doors life has to offer and I’m most grateful for my amazing family. I wouldn’t be who I am or where I am without their love encouragement and support. I’m especially grateful to be able to witness and appreciate the spreading of that love and support system to the next generation with my children and nephews.

  2. Maggie Mann

    I’m thankful for my family who does so much for me! I am also thankful for my friends who are there for me through thick and thin. And my puppies, who always make me smile❤️

  3. Naomi

    Hey Aubrey!
    I’m thankful for all the little moments I get to spend with my family (and Black Friday finds!)
    Happy Holidays!

  4. Lauren

    Thankful for my family in Texas always being here for me, especially over Thanksgiving when I couldn’t fly home to my mom and sister 🙂 As always, I’m thankful for your blog and I’m wishing I’ll someday be able to take a trip to the east coast!

  5. Haley Middlebrook

    This is so great!! I’m thankful for my incredible family and our time together and for friends new and old!

  6. Jess

    Loved these photos and this tradition sounds like so much fun! I’m so thankful for my boyfriend and my family this year. It’s been a tough year and they have been the best at supporting me through it all. Hope you and Matt have a wonderful Thanksgiving !

    1. Aubrey Post author

      Have a Happy Thanksgiving Jess, sorry you had a tough year but so happy you had a great support system. Thank you for reading.

      xx Aubrey

  7. Bec

    I am thankful for my family, boyfriend and health! It’s been a crazy year but things have all fallen into place!

  8. Courtney

    I’m thankful for family and friends, but II’m thankful for a job I love in a new city and all it has to offer!

    1. Aubrey Post author

      Have a Happy Thanksgiving Courtney & moving to a new city for work is always an adventure and something to be thankful 🙂

      xx Aubrey

  9. Stella

    I’m thankful to spend the holidays with my friends and family in our new home 🏡. Also, thankful for my degree from business school 😁

    1. Aubrey Post author

      Hi Stella,

      CONGRATS on the move and the business degree, what an epic year. Have a Happy Thanksgiving & thank you for reading.

      xx Aubrey

  10. Lindsey

    This year I am thankful for all of the support I have gotten from my friends and family as well as all of the amazing opportunities that have come my way. I can’t wait to see what the next year will bring! Happy Thanksgiving Aubrey!

    1. Aubrey Post author

      Have a Happy Thanksgiving Lindsey & thank you for reading. Opportunities are something we should all be thankful for and I can’t wait to see where those take you 🙂

      xx Aubrey

  11. Danielle

    I am thankful for each and every person in my family. Together, we have been through a lot of happy times, laughter, memories and sickness. I would not change a thing! They have guided me into the person I am today and I am so grateful.

    Subscribed to YouTube- can’t wait for new videos

    1. Aubrey Post author

      Have a Happy Thanksgiving Danielle, and being grateful is the best thing we can be. I’m glad you have an amazing group of people around you & thank you for reading.

      xx Aubrey

  12. Diane

    I am thankful for my family and friends. It was so fun seeing you and your Mom at the Auction. Have a Happy Thanksgiving!

  13. Kailee Lechene

    Great blog post Aubrey! I’m thankful for my health, time with loved ones, and the holiday season! 🎄

    1. Aubrey Post author

      Oh, I’m so thankful for the holiday season 🙂 It’s the best time of the year.


  14. Mariia

    I’m grateful for my family and their support, also for graduating this year since I struggled a lot combining school and being a mom.

    1. Aubrey Post author

      Mariia, THAT IS AMAZING, congrats on the graduation, I’m so happy for you! Have a Happy Thanksgiving & thank you for reading.

      xx Aubrey

    1. Aubrey Post author

      I’m thankful for YOU! Brenna, thanks for always reading, commenting and engaging it doesn’t go unnoticed and I LOVE seeing you accomplish your goals as well 🙂

      xx Aubrey

  15. Olivia

    I’m thankful for my family and friends. I’m especially thankful for my boyfriend who has helped me through the pain of not being able to see my parents during this holiday season (we moved 12 hours away from them)

    1. Aubrey Post author

      Have a Happy Thanksgiving Olivia & I hope you have the chance to see your family soon.

      xx Aubrey

  16. Melissa

    I’m very thankful that I got to spend a few days with my family who visited from Pittsburgh as well as my in laws who are visiting. I never get to spend time with everyone at the same time so it was nice!!

  17. Elle

    Love this post and the traditions! I’m very thankful for my family and good health this year. Happy Thanksgiving!

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