04.24.2017

Why You Need Business Cards To Grow Your Business

Basic Invite Personalized Business Cards || Basic Invite Gorgeous Thank You Cards I often get asked, how do I grow my following, which basically equals how do I grow my business in terms of blogging. People often want a short […]

Why You Need Business Cards To Grow Your Business | The Coastal Confidence by Aubrey Yandow

Basic Invite Personalized Business Cards || Basic Invite Gorgeous Thank You Cards

I often get asked, how do I grow my following, which basically equals how do I grow my business in terms of blogging. People often want a short easy fix to growing their blog following, Many people ask which #hashtags to use, what time to post pictures on social media channels and even questions about purchasing followers (yuck). 

To be completely frank THE BEST way to grow your business is by always having business cards on hand! Now this may seem silly in the day of digital everything, but the most loyal followers and customers are gained by word of mouth.Why You Need Business Cards To Grow Your Business | The Coastal Confidence by Aubrey Yandow

Why You Need Business Cards To Grow Your Business | The Coastal Confidence by Aubrey Yandow
Why You Need Business Cards To Grow Your Business | The Coastal Confidence by Aubrey Yandow

Every marketing teacher, book and even internet articles will tell you that. “word of mouth marketing” is the best, end of story.

 Let’s face it if your friend tells you to follow this amazing blog, your more likely to check it out than if you see an instagram ad. & this is where business cards come into play. 

Matt & I will usually be out shooting, shopping or prepping for a blog post; when someone will ask what are you doing. I’ll usually explain that I have a blog and before they can even say ‘cool, I’ll look it up.’ I pull out a business card. 

Now my business cards aren’t your typical cards. Instead of position titles, office phone numbers and fax numbers; I simply list my instagram and Facebook handle along with my email. 

This makes it easy for them to find me, ESPECIALLY if the don’t have their phone on them when we are chatting. I’d say 98% of the business cards I hand out, end up following me on one of those platforms along with one or two friends. A few even comment on my photos saying where they met me and thanks for connecting! Why You Need Business Cards To Grow Your Business | The Coastal Confidence by Aubrey Yandow

Why You Need Business Cards To Grow Your Business | The Coastal Confidence by Aubrey Yandow
Why You Need Business Cards To Grow Your Business | The Coastal Confidence by Aubrey Yandow

You guys build your business the old fashion way and INVEST IN BUSINESS CARDS! I’ve tried a few different stationary companies when it comes to designing my cards as Basic Invite is by far the best. For a few reasons: 

  1. They have many different color options which you can instantly preview online. I’m super picky with business cards because I want them to represent the TCC brand so I was super happy that I could change the colors of each element on the card, making it easy to customize. So basically, no graphic designer needed. 
  2. You can order a printed sample! I’m super nervous about pulling the trigger especially when I want to buy a large quantity, so I liked that I could order a preview, bye bye order anxiety.
  3. I’m really bad with technology, and I loved that they had people I could live chat with! I was having trouble fitting all my content within the printable line, so it was nice to go back and forth via a chat box with a real employee. 
  4. What you see is what you get. My online mock-up looked exactly like the product I received in the mail! So get creative, design something fun and don’t stress about the printing part. Why You Need Business Cards To Grow Your Business | The Coastal Confidence by Aubrey Yandow
    Why You Need Business Cards To Grow Your Business | The Coastal Confidence by Aubrey Yandow
    Why You Need Business Cards To Grow Your Business | The Coastal Confidence by Aubrey Yandow

One last thing guys, while we are talking about stationary can I just say, Thank You cards are essential to growing your business too.

I probably send out three to twelve thank you cards a week, whether it be to brands I’m working with, readers who reached out or even to my friends and family; if you run a business or just want to show gratitude to those who care, buy some thank you cards!  

Trust me, a handwritten note goes a long way, especially in today’s world. & if you are preparing for an upcoming graduation, I’d say it’s about time to make some custom thank you cards; I think I sent out 78 thank you cards to family and friends post-graduation #bigfamilyproblems.

Anyway, I’d love to hear your thoughts on business cards below! 

Thank you, Basic Invite, for sponsoring this post. 

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